+971 5454 67367What Is SEM?
Search engines utilize algorithms to provide the most relevant search results, depending on the online users’ information, such as their location and web activity. Sponsored ads appear either at the top of the SERPs or beside the first search result.
Keywords are the foundation of PPC search engine marketing. You need to identify brand-related keywords that prospects are likely to use when searching for your products and services online to get in front of the right audience.
SEM takes your keyword management a step further. It allows you to set additional parameters to determine when your PPC ads should appear and who should see them. Our PPC firm utilizes various SEM platforms, such as Google AdWords, Bing Ads and Yahoo Search Ads, to display your advertisement on top of SERPs and connect your brand with high-intent searchers across the web.
As a reputable pay per click advertising firm, we invest in advanced keyword research tools to gather valuable information, such as keyword search volume and competition. Once we’ve identified your target search terms, we determine the negative keywords or irrelevant phrases that should be excluded from your keyword lists.
Our PPC specialists structure your account and create compelling ad copy to ensure you win the ad auction. PPC search engine marketing allows you to show ads more often at a lower cost. By optimizing your ad campaigns and improving your Quality Score, you learn more about your audience and competitors and develop competitive pay per click campaigns that get results.
Give your website the attention it deserves. Choose our SEM agency and let us help you succeed at PPC search engine marketing.
How Does SEM Work?
Search engine marketing encompasses various paid advertising techniques you can use to increase your site prominence and distinguish your brand from the cut-throat competition on the internet. The higher your products appear on search engines, the higher the visibility and greater engagement it generates.
PPC search engine marketing allows you to:
- Reach identified target customers instantly
- Double your investment in AdWords
- Increase site traffic through ad visibility
- Connect with local markets
- Appear on competitors’ keywords
- Bring in more qualified leads
- Increase brand awareness
- Enhance your mobile marketing efforts
Create effective SEM campaigns with help from our SEM agency. Besides showing you what is paid search, our PPC marketing firm stays abreast of the latest web developments and industry trends to amplify your paid search marketing campaigns and guide you to success.
Why SEM?
Digital marketing has largely pivoted away from PPC service in the past decade, as evidenced by the meteoric rise of content marketing.
Nevertheless, SEM and other forms of click advertising still have substantial strategic value when used prudently as part of a larger marketing strategy. Some of the reasons why SEM is important for your business’s digital marketing efforts include:
Better CTR
Click-through rates (CTR) for most forms of display advertising average less than 0.5%. This means that, of the users who see a display ad, less than half a percent will actually click on it.
By comparison, the average CTR for paid search campaigns is 2%. Paid SEM services are several times more likely to move the needle for your business than other forms of digital advertising.
Potential for Quick Results
Making your way to Page 1 of search results in Google, Bing and other search engines through organic content marketing takes time and effort – up to six months in many cases.
As you build out your organic content and optimize your existing web pages to gain more visibility and perform better, SEM can help provide some relief in the way of generating traffic. Search engine marketing is not a substitute for an organic strategy; however, it can be useful for supporting the early phases of your content marketing efforts.
Brand Awareness
Non-paid search results on the first half of Page 1 regularly see CTRs of up to 70% or higher, which is much better than the 2% delivered through paid search.
Nevertheless, paid search results are still the first listings users see as they scroll through Page 1 of SERPs. This exposure can help build brand awareness by as much as 80% in some cases, according to Google
Shortcuts to Product Pages
Major search engines like Google and Bing provide PPC shopping ads that list toward the top of a SERP.
For B2B and B2C brands that sell products and services directly through their site or through other online marketing places, paid shopping ads basically provide a shortcut to the online point of sale.
Promotion for Local Services
More than 46% of all searches have local intent. For local services such as plumbing, landscaping and event planning, listing near the top of results could make the difference between business going to them or to a competitor.
Google offers Local Service Ads that local-services businesses can use to rank higher in search results. Unlike paid search, publishers pay for lead generation, not for clicks. Leads count as phone calls, messages or bookings made through the ad.
Why SEM?
Search engine management is a type of PPC service that involves a bidding process, whereby publishers compete to list for search queries.
PPC SEM
For Google’s Search Network, ad publishers bid for space based on the maximum amount they’re willing to pay per click and the quality of the ad. Google determines which CPC ads to display through the following process:
- It multiplies the maximum bid by a Quality Score. The Quality Score is based on the page’s relevance to the keywords used in the search query, the CTR of the page, past ad performance on that page and overall performance of the page.
- The resulting score is the Ad Rank. Only pages that meet the Ad Rank Threshold are considered for display in a search query.
- Finally, Google decides the order of the ads to post based on Ad Rank. The ad with the highest ranking takes the No. 1 spot.
With Quality Score as a factor, the highest bidder is not necessarily the winner.
Local Service Ads
Service-based businesses that sign up for Local Service Ads determine a weekly budget for their ads in advance.
Unlike PPC marketing services, publishers pay per lead, which is a phone call or message. Cost per lead varies based on the type of job and the local market. There is no bidding process. Instead, Google automatically determines which ads to post based on the following factors:
- Proximity to the searcher’s location.
- Business hours.
- Number of reviews and the score of those reviews.
- Responsiveness to customer inquiries and requests.
- Any complaints about the business.
Partnering with a specialized digital marketing team can provide the best search engine marketing service to your business – with the highest chance of success.
SEO vs. SEM
The main difference between search engine optimization (SEO) and SEM is that the former is unpaid.
Search engine optimization relies on organic, unpaid content to improve site visibility. This might include on-page optimization with technical SEO and website copy optimized to rank for a specific keyword. It could also rely on off-page optimization through social media marketing, email marketing, backlink strategies and other off-site tactics.
Without strong SEO and keyword research, SEM can end up costing more money. This is because of the important role that Quality Score plays in determining CPC.
Optimizing your website or landing page to rank for certain keywords is therefore important for tempering the cost of PPC strategies.
Why SEM?
SEO vs. SEM
The main difference between search engine optimization (SEO) and SEM is that the former is unpaid.
Search engine optimization relies on organic, unpaid content to improve site visibility. This might include on-page optimization with technical SEO and website copy optimized to rank for a specific keyword. It could also rely on off-page optimization through social media marketing, email marketing, backlink strategies and other off-site tactics.
Without strong SEO and keyword research, SEM can end up costing more money. This is because of the important role that Quality Score plays in determining CPC.
Optimizing your website or landing page to rank for certain keywords is therefore important for tempering the cost of PPC strategies.
Why Dwellfox for SEM?
As a full-service digital marketing agency, Dwellfox can take the reins on your SEM campaign management. An expert SEM agency gets you connected quickly and directly with your target audience. Our PPC strategists can help you through every phase of the SEM process.
- Setting goals for what you want to achieve through your paid campaign.
- Strategizing how to best use that spend.
- Setting up SEM campaigns.
- Making recommendations for how to lower CPC while improving impressions; for instance, by optimizing your ad’s landing page and improving your local SEO.
- Crafting short-form ad copy that can improve CTR.
- Measuring KPIs such as impressions, CTR, bounce rate, conversions and other metrics.
- Adjusting the strategy based on findings.
We utilize our wide scope of digital marketing services, including content creation, video and social media to increase CTRs even further, leading to maximum traffic and conversions on your website.
We’ll make sure you get what you pay for, and then some.
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FAQ
Because Wellaar is an agency that has experience of more than 10 years and in these years we are able to deliver successful SEO results which helps client to grow and lead. SEO lies in one of the core services where we’ve marked us as a market leader due to our In-depths audits and purely white hat techniques. Our SEO strategies are totally in compliance with Google updates which helps us to get good results in an effective time.
Wellaar as a staff recruitment agency helps clients save a considerable amount of time and money. With our vast pool of IT staffing talent, we as a staff recruitment agency specifically take into consideration the talent your business needs and the appropriate skills required and connect you with the right professionals for the job.
WellaarIT staffing Talent Pool specializes in providing you with IT experts as direct hires or in the form of staff augmentation. Their roles are diverse unlike other IT recruiting agencies can vary from backend experts to UI/UX designers.
Sometimes you may not be happy with your freelancer’s work. In that case, once you let your problem be known to the IT recruiting agencies, we are going to reevaluate your IT staffing needs and replace the hire with someone else from our staffing solutions more suited to your needs.
Yes, Wellaar unlike other recruiting agencies has a robust screening process in IT staffing for each candidate, which takes into account the skill, cognitive abilities, and personality of the candidate. With the help of our AI platform, Birbal we as a staff recruitment are able to find the best candidates who are going to be the answers to your workforce needs.
You can notify us at Wellaarand we as staffing services will get back to you and try and understand the issues with your employee, following which there will be a resolution process which will be initiated
Since our aim as staffing solutions is to always provide businesses with the right candidate with the right skills at the right time for your specific need, we unlike other IT recruiting agencies subject our candidates through a robust screening process.